Local Food Show at the Fine Arts Cafe
Our objectives in holding a Local Food Show at the Fine Arts Cafe were: to improve upon the Show that occurred the year before, educate a large and diverse demographic of the UVa population about local food and its many benefits, as well as informing participants about the initiatives of the Fine Arts Cafe to support local food. Our main strategy to achieve these objectives was to create an aggressive marketing campaign to attract as many participants as possible and to have multiple farmers attend the event to aid in educating those who attended with first-hand knowledge about the benefits of local food. We were successful in meeting our quantitative goal of higher attendance (both by students and farmers) and we also felt as though our other qualitative objectives were met based on the responses we received from a survey we conducted at the event. While there is room for improvement, we provided a solid foundation from which future groups can build when putting on a Local Food Show at UVa.
Local Food Show, Fine Arts Cafe, local food, University of Virginia, Amanda Laskey, Ashley Simard, Emily Hazel, Mary Shang, Tasha Lasevich
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Local Food Show at the Fine Arts Cafe

LocalFoodShow (click PDF)

Fall 2011

Team Members: Amanda Laskey, Ashley Simard, Emily Hazel, Mary Shang, Tasha Lasevich

Our objectives in holding a Local Food Show at the Fine Arts Cafe were: to improve upon the Show that occurred the year before, educate a large and diverse demographic of the UVa population about local food and its many benefits, as well as informing participants about the initiatives of the Fine Arts Cafe to support local food. Our main strategy to achieve these objectives was to create an aggressive marketing campaign to attract as many participants as possible and to have multiple farmers attend the event to aid in educating those who attended with first-hand knowledge about the benefits of local food. We were successful in meeting our quantitative goal of higher attendance (both by students and farmers) and we also felt as though our other qualitative objectives were met based on the responses we received from a survey we conducted at the event. While there is room for improvement, we provided a solid foundation from which future groups can build when putting on a Local Food Show at UVa.

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