Sustainability Guide: Marketing
The goal of our workshop as a whole this semester has been to create a student sustainability guide that increases awareness of current environmental issues and increases participation in sustainability efforts around grounds. We have been working closely with our project leader, Andrew Greene, a sustainability planner in the Office of the Architect, on our sustainability initiative. Within our workshop, we divided into five groups, each focusing on a different aspect of the guide, including: 1) current sustainability efforts at UVA, 2) possible formats for the guide, 3) content for the guide, 4) student sustainability efforts at other universities, and 5) marketing for the final product. Our team has focused on researching different marketing strategies for the guide. Our final report examines the obstacles regarding marketing, the goals of marketing, the criteria for evaluation, and our specific marketing ideas. Finally, we outline our team’s contribution regarding the food content for the guide.
Sustainability Guide, Marketing, University of Virginia, student engagement, sustainability education, awareness, Alex Mur, Becky Massie, Javi Gallardo, Missy Matyas, Schuyler Tompkins
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Sustainability Guide: Marketing
Education_SustainabilityGuide (click PDF)
Fall 2011
Team members: Alex Mur, Becky Massie, Javi Gallardo, Missy Matyas, Schuyler Tompkins
The goal of our workshop as a whole this semester has been to create a student sustainability guide that increases awareness of current environmental issues and increases participation in sustainability efforts around grounds. We have been working closely with our project leader, Andrew Greene, a sustainability planner in the Office of the Architect, on our sustainability initiative. Within our workshop, we divided into five groups, each focusing on a different aspect of the guide, including: 1) current sustainability efforts at UVA, 2) possible formats for the guide, 3) content for the guide, 4) student sustainability efforts at other universities, and 5) marketing for the final product. Our team has focused on researching different marketing strategies for the guide. Our final report examines the obstacles regarding marketing, the goals of marketing, the criteria for evaluation, and our specific marketing ideas. Finally, we outline our team’s contribution regarding the food content for the guide.
