Better Business: Clay Fitness & Nutrition
Although Clay already incorporates many sustainable practices into its business, the staff at Clay would like to improve even more. The sky is the limit for Clay and I am here to help them fly. To get started, I have created a list of simple and easy action items to get the ball rolling with the Challenge. With momentum from these beginning projects, we will start tackling some of the harder more involved projects. The areas that Clay would like to focus the most attention are in energy and leadership. Clay plans to reduce their energy consumption by 15% and will need to make many changes to make that possible. I have made energy reduction my number one priority with Clay because energy has the greatest impact on the environment and has the potential to produce the greatest return in investment. Thus, coming up with a strategy to tackle Clay’s energy reduction goals is my main concern at present. I also plan, however, to make improvements in all six categories of the challenge and have already made significant progress in energy and leadership.
Better Business Challenge, Clay Fitness and Nutrition, sustainable business practices, energy, leadership, Ali Lauzon
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Better Business: Clay Fitness & Nutrition

ClayFitness (click PDF)

Fall 2011

Ali Lauzon

A micro-scale sustainable project within the local Charlottesville community is the Better Business Challenge (BBC). The overall goal of this project is to target businesses around the area and support them in efforts to improve sustainable business practices. Consequentially, these initiatives will increase the efficiency of involved businesses, raise awareness of sustainability, and unite the community. The BBC is a grant-funded program commenced by the joint effort of Local Energy Alliance Program (LEAP) and Better World Betty along with an array of sponsoring organizations. The challenge culminates in a friendly, points-based competition between participating companies to incorporate sustainable strategies into day-to-day business operations. Each business keeps track of its progress and points earned using a scorecard. At the end of the challenge period, the awards committee recognizes a variety of different accomplishments based on the points earned on a company’s scorecard.

Although Clay already incorporates many sustainable practices into its business, the staff at Clay would like to improve even more. The sky is the limit for Clay and I am here to help them fly. To get started, I have created a list of simple and easy action items to get the ball rolling with the Challenge. With momentum from these beginning projects, we will start tackling some of the harder more involved projects. The areas that Clay would like to focus the most attention are in energy and leadership. Clay plans to reduce their energy consumption by 15% and will need to make many changes to make that possible. I have made energy reduction my number one priority with Clay because energy has the greatest impact on the environment and has the potential to produce the greatest return in investment. Thus, coming up with a strategy to tackle Clay’s energy reduction goals is my main concern at present. I also plan, however, to make improvements in all six categories of the challenge and have already made significant progress in energy and leadership.

To make the BBC a success to Clay beyond just the point certification, this whole process will need to be a very cooperative effort by Clay and me. We will need to work together to implement strategies and changes that work into current business operations and improve them. Thus, this challenge could have a lasting effect on Clay and help them to achieve their macro level outcome of enhancement. I am glad to be a key player in making that change possible.

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